| Webinar Information | |
|---|---|
| Duration: | 66 minutes |
| Host: | Greene Resources |
| Cost: | FREE |
| Guest Presenter | |
 Jeanine Tanner “J.T.” O’Donnell, founder of CAREEREALISM.com, a top-three career advice site that specializes in Authority Marketing in the career space. Her clients include Fortune 500 businesses and her work has been cited in many major publications including the Wall Street Journal, USA Today, The New York Times, Fox Business and CBS MoneyWatch. |
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| Her book, CAREEREALISM: The Smart Approach to a Satisfying Career, outlines her highly successful career-coaching methodology. She also works with Dale Dauten to write the career advice column “JT & Dale Talk Jobs,” a nationally syndicated column that appears in more than 130 newspapers, reaching 6+ million households weekly. | |
| Read Full Bio » | |
Studies show 77% of businesses in America want to use social media as part of their business strategy in 2012. The challenge for them all will be to determine how to use it effectively, especially when it comes to Employment Branding.
What is Employment Branding?
It’s the process of building a company’s expert-status on-line (a.k.a. Authority Marketing) as a way to attract top talent to their hiring pool.
Why should my company care about Employment Branding?
In spite of the current economy, one of the top concerns most executive teams have today is their ability to find the right talent for their needs. Employment Branding makes it easier for companies to hire the best employees by drawing them in using powerful Authority Marketing techniques.
This webinar (above) will teach you the five essential steps to leveraging social media for employment branding.
You’ll learn:
- How to determine your Employment Brand strategy.
- The best way to execute an Authority Marketing campaign.
- How “Social Looping” will enable you to maximize your Employment Branding efforts.
This session is being sponsored by Greene Resources as part of our employment education series and will feature Employment Branding Expert, J.T. O’Donnell. O’Donnell is a workplace expert and founder of CAREEREALISM.com, a top-three career advice site that specializes in Authority Marketing in the career space. Her clients include Fortune 500 businesses and her work has been cited in many major publications including the Wall Street Journal, USA Today, The New York Times, Fox Business and CBS MoneyWatch.
Don’t miss this chance to learn what it really takes to use Employment Branding effectively for your business. You’ll leave excited about your ability to attract top talent via social media.
